Absolut Vodka teams up with Deadmau5 for a VR night out.

Launching towards the end of this month, Absolut Vodka has plunged in the world of VR and partnered with notoriously outspoken dance music producer Deadmau5 for a gaming experience that allows users to follow the artist around town on a night out as part of the brand’s ‘Absolut Nights’ campaign. Available in all major app stores, the game starts off in Deadmau5’s garage helping him pick out the best car to get him to his upcoming gig, players then manoeuvre through a series of live-action obstacles to ensure he gets to his gig on time. It even features his Instagram-famous cat, Meowingtons. Top job creating a virtual world for Absolut customers to explore. Watch the promo video here.