Black Summer, quite possible Australia’s youngest electronic music producer (whom we featured in the very first iteration of our This Week We Heard newsletter!), has been snapped up by Uncle Toby’s Oats to illustrate their ‘Energy Feeds Your Passion’ campaign. Originally discovered via Triple J’s Unearthed program, the 12 year-old producer from Canberra is the star of a content series around featuring real people with unique passions. A valiant marketing effort from Uncle Toby’s: evolving out of the kitchen setting to connect with audiences in an engaging and authentic way. Being a musician gives a unique insight into what is genuine.