Nike nails what it means to be a LDNR in new clip

In a powerful montage that oozes authenticity (not just for its all-star and everyday-people cast, but also in its accurate representation of LDN culture), Nike taps into the beating pulse of one of the world’s most incredible cities via the culture it represents. Featuring cameos from Grime artists Skepta, Giggs and comedian du jour Big Shaq.