SoundCloud teams up with LANDR to master your tracks for free.
Video killed the radio star. Streaming killed downloads. Home taping is killing music. Is the cloud about to kill the mastering engineer? LANDR, the instant online mastering service, already looked a bit that way. The drag-and-drop service lets you download a track that is algorithmically mastered – no humans directly involved. LANDR now links directly to SoundCloud to make that happen. The move may say as much about SoundCloud as it does about LANDR or mastering. It’s clear the world’s leading sound upload service wants to continue to offer a complete solution for sharing noises. Personally, we wouldn’t trust our music to an algorithm.