Google Play and Elizabeth Rose create interactive music video

Playing to the whims of her tech-focused millenial demographic, Australian pop artist Elizabeth Rose has partnered with Google Play to launch her latest single ‘Playing With Fire’ into existence with an interactive music video. A fresh angle on the remix culture, Elizabeth Rose challenges her fans to play with her emotions by tapping, swiping and tilting their phones during the video, messing with her emotions, making her cry and even slicing her in half. It’s an innovative approach that bestows a deeper connection with both the music and the technology – interacting with the media, enhancing the experience and evolving creative concepts of the music video.