Every Brand Needs A Music Strategy

Jon Vanhala makes some compelling points in his latest editorial post for Medium. Sharing his thoughts on how brands can strategically exploit music as a passion point he explains that ‘aligning yourself with consumer culture, especially music, is one of the best paths to achieving big audience. With authenticity and relevance, your conversions can go thru the roof’. Crucially he points out that ‘most brands still are not as good as culture creators at creating compelling, remarkable content that reaches relevant and large scale audience’. Great input into why music matters for brands looking to engage their consumers where they live their lives and passions.