Nothing like beating a world-record to win you some attention. Red Bull have been doing it right since forever. The ultimate brand-turned-publisher does content marketing at its best, and they’ve shown the power creating their own experiences: their properties are wholeheartedly embraced by the communities...
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Last edition it was Australian beat-boxer Tom Thum touting DAB+ digital radio, this week it’s Reggie Watts bringing his unique blend of comedy and musicality for Virgin Mobile’s ONE B1G GIG campaign! The telco provider has teamed up with streaming service Guvera to show just...
Read MoreSafe & Sound is hosting a world-first “speed dating” event for music producers called Sound Connections as part of this year’s EMC Masterclass program! It’s a unique networking event that unites up & coming artists with established mentors, giving aspiring producers the opportunity to rub...
Read MoreJust what we need, more inferior sounding speaker options and kids playing music off their phones! AmpMe have just launched a new app that allows you to ‘merge’ phones into an inter-connected speaker system to remotely reach far-flung locations by pairing up yours and your...
Read MoreCommercial Radio Australia working with audio specialist agency Eardrum has just launched its latest marketing campaign to spruik its DAB+ digital radio product and has enlisted Australian beat-boxer Tom Thum to illustrate the wide-ranging musical spectrum available on digital radio. Tom Thum (who has notoriously...
Read MoreThere's a social platform called Ehco that is revolutionising the way art and activism intertwine, simply by offering artists the opportunity to donate 50% of any profits generated through their network to a cause they believe in. Socially conscious musician Kenna is doing just this:...
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17
Nov
eBay’s ‘Shop A Song’
The e-commerce site has come up with a clever way to market its services and products by juxtaposing song lyrics with appropriate sale items in their new campaign. Matching the lyrics to popular songs alongside a range of items you can buy on the site,...
Read MoreIf the recent resurgence in popularity of vinyl as a collectible is anything to go by, it's clear that even as digital streaming overshadows the conversation with key players wrestling for dominance (despite very few actually paying for on-demand subscription services), passionate music lovers are...
Read MoreIn an incredible display of visual interactivity, Polygraph’s editor and in-house data scientist Matt Daniels has used Spotify plays from 2014 to determine which songs from pop music’s past stand the test of time by measuring most-played music by users from each decade. The results...
Read MoreFrom amassing millions of YouTube views for their UGC ‘mashups’ where they build tracks off the back of sampling everyday sounds ranging from Call Of Duty game-play to the Domino’s Pizza delivery guy, Mashd & Kutcher have teamed up with the fast-food chain for their...
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