eBay’s ‘Shop A Song’

The e-commerce site has come up with a clever way to market its services and products by juxtaposing song lyrics with appropriate sale items in their new campaign. Matching the lyrics to popular songs alongside a range of items you can buy on the site, the ‘Shop A Song’ campaign uses a mix of classic material and contemporary hits (from Billy Joel, Vance Joy, Warren G, Ke$ha and Florida Georgia Line) to illustrate their lyrics with eBay purchase items. Let’s hope they banked up lots of music in their search for the right songs, as the possibilities are almost endless to extend this concept and work with more artists. They could even revive Weird Al Yankovic and his eBay parody song.