Their latest report aims to classify and track (amongst other things) an expected rate of growth for artists who fit into each of one of five stages indentified within (Undiscovered, Promising, Established, Mainstream and Epic) as well as their patterns of behaviour within those categories....
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Purveyor of iconic footwear Converse has teamed up with one of the country's best-known and most widely respected music photographers Kane Hibbered (a.k.a. Kanye Lens) whose celebrated work was independently published in his book ‘Kanye Lens VS Soundwave’. Together with themusic.com.au they’ve produced a Converse-sponsored...
Read MoreAustralian rock legends AC/DC have announced the launch of their very own limited-edition line of alcoholic beverages to coincide with their ‘Let There Be Rock Fund’ competition to help fledgling Australian music artists. A series of collectable cans will be released periodically throughout 2016 showcasing their album covers,...
Read MoreIn the fight against skin cancer, Safe & Sound teamed up Pretty Shady with legendary Australian DJ/producer Kid Kenobi to create a track for summer entitled ‘Sunshine’. As part of the campaign, Kid Kenobi worked alongside Pretty Shady to document the creative process, unveiling the writing process via...
Read MoreSerato (the biggest Kiwi tech company you’ve never heard of) launched Pyro this week: a smart-phone app that seamlessly mixes the tunes in your music library for you without skipping a beat, playing any song stored on your device or integrating with your Spotify premium...
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Feb
Tumblr partners with Laneway Festival; politely requests you create lots of content for them.
Popular inner-city music festival (one of the few that seems to have escaped the evangelical vitriol that large youth gatherings seem to be facing of late from the fun police) has partnered with the social platform by means of integrating Tumblr’s GIF maker into the...
Read MoreSound+Vision (branded as a night of music, art & technology) was held last Sunday at one the most iconic venues our beautiful country has to offer: the Sydney Opera House. Featuring a slew of emerging talent and presented in partnership with youth publisher Vice, the...
Read MoreIt’s been a busy last few months working with Pretty Shady, the social awareness campaign encouraging young Australians to help stop skin cancer one summer at a time. We’ve teamed them up with legendary Australian DJ/producer Kid Kenobi to create a track for summer titled...
Read MoreWhile the recent announcement that Coca-Cola is overhauling its global marketing and brand strategy to unify its core products under the one banner has dominated recent conversation in the industry news, it’s Australian singer Conrad Sewell's appointment as the voice for the latest campaign that’s...
Read MoreNotoriously foulmouthed bearded rapper Action Bronson recently put on a surprise Boiler Room performance with a Go-Pro camera strapped to his forehead, setting the tone for a series of forthcoming collaboration events. Whilst it’s certainly not the first time an artist has brought a Go-Pro...
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