Subway’s fresh approach to influencer marketing: Mashd & Kutcher sample your sandwich.

From amassing millions of YouTube views for their UGC ‘mashups’ where they build tracks off the back of sampling everyday sounds ranging from Call Of Duty game-play to the Domino’s Pizza delivery guy, Mashd & Kutcher have teamed up with the fast-food chain for their new ‘Eat Well Go’ campaign to take the concept into paid territory and remix sounds recorded in Subway stores. As much as it’s an inventive piece of influencer promotion, you can’t help but hope Mashd & Kutcher are trolling Subway with their music.