Change the world, with your music

There’s a social platform called Ehco that is revolutionising the way art and activism intertwine, simply by offering artists the opportunity to donate 50% of any profits generated through their network to a cause they believe in. Socially conscious musician Kenna is doing just this: he wants his music to make a positive social impact on the world with an innovative crowdfunding campaign positioning himself as the first “one-for-one artist”. For every dollar he makes off his album, he’ll give half to one of 23 charity organisations that his fans and partners choose. It’s a bold experiment, and one that may offer an entirely new way to re-inject a novel sense of value into music. Check out his campaign here.

http://www.youtube.com/watch?v=wwAuNREPG-o