21hrs of Reggie Watts = ONE B1G GIG with Virgin Mobile

Last edition it was Australian beat-boxer Tom Thum touting DAB+ digital radio, this week it’s Reggie Watts bringing his unique blend of comedy and musicality for Virgin Mobile’s ONE B1G GIG campaign! The telco provider has teamed up with streaming service Guvera to show just how much music you can get through with 1GB. Presumably a lot – we didn’t honestly listen to the full-length 21hr track created specifically for the campaign that name-checks over 600 Australian cities and towns. But we love Virgin Mobile for retaining the challenger brand mentality it has grown up with, and beat-boxer/comedian Reggie Watts is the perfect colourful character to get that message across.