iScratch Tokyo confirms you just can’t compete with Red Bull (but keep trying!)

Nothing like beating a world-record to win you some attention. Red Bull have been doing it right since forever. The ultimate brand-turned-publisher does content marketing at its best, and they’ve shown the power creating their own experiences: their properties are wholeheartedly embraced by the communities they’re targeting! Combine 40 of the world’s top turntablists, put them in a room together for the biggest ever scratching session and film the results – it’s not that complicated people! Safe & Sound can make this happen for you (we know all about the power of leveraging music and world-first concepts – check out our upcoming Sound Connections @ EMC 2015 event 😉