The festive season is almost upon us! So keeping in the spirit we thought we’d share with you a Christmas song – written by an A.I. Ominous melodies and discordant lyrics make for an odd composition. Interested in how technology such A.I. combined with music...
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December 2016
“The last phrase one would use to describe native advertising today is ‘science-fictional’. Yet, in 2014, that’s exactly how Billboard described a new partnership [sic] that integrated brand logos into already-existing music videos. [sic] Now, as we approach the end of 2016, native music advertising is no...
Read MoreWith the lockouts, police crackdowns and cranky neighbours, many of Australia’s foremost curators of nightlife are rightfully frustrated. In the spirit of collaboration, Bacardi is spending the summer getting behind those party throwers and fans who are both carrying and contributing to the cultural fabric of...
Read MoreGreat article highlighting exciting opportunities around UGC commoditisation. Back in July last year we talked up GoPro’s licensing portal; most recently they announced a weekly awards program (an ambitious move to monetise the prevalence of GoPro-produced viral videos on YouTube). But what if Spotify made...
Read MoreThe long standing and pioneering home-grown Hip Hop label Elefant Traks (home to luminaries The Herd and Hermitude) is celebrating their 18th birthday this month, and what better way than to team up with locally-based Batch Brewing Company to create a red ale nostalgically titled...
Read MoreBuilding a predictive feed fully-focused on music? Sure, why not. Tapping into Google’s colossal data trove and algorithms, the Play Music team is personalising your playlists. Bots are fast taking dominion over the music industry: from AI composers to chatbots for artists, all of which...
Read MoreGreat little article on how the Aussie Fashion brand adapts to an ever-changing media landscape, by engaging up and coming talent in the music industry that aligns with the interests of their demographic. Their latest ‘Get Dressed’ campaign enlists Australian musician Nicole Millar, flaunting the...
Read MoreCoors Light is offering the opportunity to discover the music of NYC neighbourhoods with branded playlists showcasing what people in several New York boroughs have been listening to, generated based on real-time data from Shazam. Complimented by an artist-focused content series uncovering fresh talent: check...
Read MoreWeis’ Ice Cream surprised customers and industry peers alike with an innovative ‘Juicy Cuts’ activation drawing on the musical talents of DJ/Producers YesYou, centred around a track composed and performed live on fresh fruit that goes into Weis bars, made possible by Makey Makey modules turning...
Read MoreRounding out this edition on a more frivolous note: musicians branching out with side businesses. After it recently emerged OutKast member BigBoi is now selling dog shampoo, Norwegian disco king Todd Terje is peddling underwear on his official online store, and more to our taste,...
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