YouTube Music’s recent release of a five-ad series acknowledging the power of music as a definition of identity and self is powerful in its poignant and real depictions. Choosing five characters and matching each of them to a defining soundtrack, it’s both evocative and provocative....
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August 2016
15
Aug
9FIVE x BeatsByJBlack
California-based 9FIVE Eyewear has teamed up with artist J-Black to create an original and live production in a video that has already amassed over 106K views on the brand’s Facebook channel. The content piece is itself simple, succinct and authentic: showing the beatsmith candidly at...
Read MoreLaunching towards the end of this month, Absolut Vodka has plunged in the world of VR and partnered with notoriously outspoken dance music producer Deadmau5 for a gaming experience that allows users to follow the artist around town on a night out as part of...
Read MoreApple was granted a patent last week for technology that could soon be used to restrict iPhones from capturing content at venues where specific emitters have been installed to broadcast an infrared signal that would temporarily disable smart-phone cameras. News that might elicit joyous applause...
Read MoreWith the recent news of Microsoft acquiring Linkedin dominating the press, another deal has been inked also worthy of discussion: Twitter has invested $70M in music streaming service SoundCloud, notably two years after having walked away from a $1B purchase offer. How the strategic partnership...
Read MoreDespite powerful grassroots campaigning to encourage voter turnout, and a resounding head-nod from the music industry to ‘Remain’, the cards have been (marginally) dealt in favour of Brexit. Over the last few weeks in the lead up to the much contested referendum, a series of...
Read MoreConverse, long-appealing to counterculture and defining itself around creativity and self-expression, regularly appears in our newsletter. We love how the 108-year-old brand purposely sets out to celebrate their best customers, rather than itself, and works to contribute to youth culture rather than take from it....
Read MorePossibly one of the coolest visualisations of data ever, The Universe Of Miles Davis tool amasses all 2,452 Wikipedia pages that mention the late and great trumpeter to illustrate the jazz pioneer’s ongoing enormous influence on decades of musicians and culture in general. Quoted in...
Read MoreBlack Summer, quite possible Australia’s youngest electronic music producer (whom we featured in the very first iteration of our This Week We Heard newsletter!), has been snapped up by Uncle Toby’s Oats to illustrate their ‘Energy Feeds Your Passion’ campaign. Originally discovered via Triple J’s...
Read MoreThe audio brand has turned social media users’ tweets into jams. Throughout Super Bowl’s Sunday big game, the company encouraged the public to post social updates via Twitter using the hashtag #LetsHearIt. The words and accompanying emojis were then translated into song and sung to...
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