Brands take head: you don’t need to ‘own’ music to reap its benefits!

Weis’ Ice Cream surprised customers and industry peers alike with an innovative ‘Juicy Cuts’ activation drawing on the musical talents of DJ/Producers YesYou, centred around a track composed and performed live on fresh fruit that goes into Weis bars, made possible by Makey Makey modules turning any conductive object into an instrument.