Smirnoff has teamed up with Mixmag for a weekly live-stream series featuring some of the world’s finest DJs. Smirnoff believes music is the ultimate force in bringing people together, and we’re fond of their ‘Exclusively For Everyone’ brand positioning simply because it’s about bringing music...
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September 2016
Streaming platforms yield a vast trove of data: valuable information to push your next marketing campaign in the right direction. Musically recently published a guest column around what you can expect to discover from playlist data, but it really was Adweek’s latest article on the...
Read MoreJon Vanhala makes some compelling points in his latest editorial post for Medium. Sharing his thoughts on how brands can strategically exploit music as a passion point he explains that ‘aligning yourself with consumer culture, especially music, is one of the best paths to achieving...
Read MoreFuture Classic artist Ta-Ku made his live solo Australian debut in a one-off performance at Vivid Live 2016, staging a specially-crafted show featuring Wafia, a string quartet and kaleidoscopic visuals, with two sold-out shows direct from the Concert Hall of the Sydney Opera House for...
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29
Aug
Pizza Hut delivers the world’s first playable DJ pizza box – stuff the crust/sounds delicious.
Earlier this year McDonald’s allowed us to make beats with placemats, now Pizza Hut is offering us the chance to DJ with an empty pizza box: the fast-food giant has unveiled the "world's first playable DJ pizza box" that turns the folding cardboard container into...
Read MoreTo launch their latest ‘Counter Climate Collection’ (an apparel and footwear collection that uses high-tech fabrics designed for all kinds of weather) Converse have partnered with South Korean rapper Keith Ape for an interactive music video of his latest track ‘Diamonds’ alongside Jedi P that...
Read MoreSpotify celebrated the launch of rapper Gucci Mane’s new album ‘Everybody Looking’ with a branded ice cream van. Using the hashtag #EverybodyLicking, fans posted photos in front of the truck across various locations in both New York and Atlanta over the last weekend. Spotify provided...
Read MoreMinistry of Sound, one of the U.K.’s biggest independent labels, has been acquired by the British arm of Sony Music. Originally launched in 1993 as an extension of the influential London nightclub founded by James Palumbo, in the two decades since then Ministry Of Sound...
Read MoreStreaming service Pandora has this week announced a partnership with the largest supermarket retailer in Australia – Woolworths – to offer specially curated, exclusive Pandora stations as an in-store music experience for shoppers nationwide. The music will be refreshed and updated on a regular basis...
Read MoreGaming might seem like an obvious application for virtual reality technology, but it can also be used to tap into your creative side. Pairing with the HTC Vive, music-making suite SoundStage lets you set up a music studio and jam away without having to sound-proof...
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