‘Differentiate of die’ – How Sportsgirl uses music to stay relevant.

Great little article on how the Aussie Fashion brand adapts to an ever-changing media landscape, by engaging up and coming talent in the music industry that aligns with the interests of their demographic. Their latest ‘Get Dressed’ campaign enlists Australian musician Nicole Millar, flaunting the new summer styles to her new single Signals in this great video.

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