It’s not just who we listen to. It’s who we are.

YouTube Music’s recent release of a five-ad series acknowledging the power of music as a definition of identity and self is powerful in its poignant and real depictions. Choosing five characters and matching each of them to a defining soundtrack, it’s both evocative and provocative. Two more tedious music video links worth sharing include Estonian rapper Tommy Cash’s latest track ‘Winaloto’ which is currently causing a viral storm for its provocative artistic imagery and certainly worth a watch or two, as well as a ridiculously funny music video created for a line of tonic drinks by Mirth Provisions named ‘Legal’, provocative in its own way.