The audio brand has turned social media users’ tweets into jams. Throughout Super Bowl’s Sunday big game, the company encouraged the public to post social updates via Twitter using the hashtag #LetsHearIt. The words and accompanying emojis were then translated into song and sung to a variety of musical styles varying from country, gospel, funk and even a metal rendition. An innovative way to cash in on the Super Bowl with an interactive campaign that doesn’t involve producing a costly TVC. Recorded in Bose’s music studio and then reposted via its social channels, Bose literally “making everything sound better, even 140 characters”. Check out some of the renditions on Bose’s dedicated Tumblr page.