A new FedEx feature called SoundTrack allows you to generate algorithmically-generated compositions via existing or imaginary parcel tracking information, with each attribute and location creating a distinct musical signature based on the package’s shipping journey. Experience a parcel’s journey through sound? Sure, why not. ...
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Music Tag
Airbnb is now pairing travellers up with Berliners for a bucket list clubbing experience at Berghain. The San Francisco tech giant will soon roll out its Airbnb Experiences service in Berlin, as part of a repositioning as a platform for the entire trip. It’s unclear...
Read MoreEver wondered how the weather affects what music we listen to? Spotify partnered with leading weather provider Accuweather over a year-long study to correlate weather data with Spotify streams, effectively determining how weather affects the mood and acoustic attributes of music played in specific weather...
Read MoreToyota taps into musical experimentation in unlikely places for its new ad – combining sounds sampled from the car to create a track. Hotly contested as it’s certainly not the first time an automotive client has played in this space, with many a car manufacturer...
Read MoreAirbnb are now offering ‘Experiences’ to seek out your passions in cities across the globe guided by locals experts acting as tour guides. Recent additions include musical immersions, with one in particular piquing our interest around diving into London’s Grime scene, and another inviting guests...
Read MoreThe festive season is almost upon us! So keeping in the spirit we thought we’d share with you a Christmas song – written by an A.I. Ominous melodies and discordant lyrics make for an odd composition. Interested in how technology such A.I. combined with music...
Read More“The last phrase one would use to describe native advertising today is ‘science-fictional’. Yet, in 2014, that’s exactly how Billboard described a new partnership [sic] that integrated brand logos into already-existing music videos. [sic] Now, as we approach the end of 2016, native music advertising is no...
Read MoreGreat little article on how the Aussie Fashion brand adapts to an ever-changing media landscape, by engaging up and coming talent in the music industry that aligns with the interests of their demographic. Their latest ‘Get Dressed’ campaign enlists Australian musician Nicole Millar, flaunting the...
Read MoreNot only are streaming services starting to behave like labels, so are brands like Red Bull, and Adidas. Adidas' creative partnerships with musicians open up exciting opportunities in a world where record labels are no longer kings. Interested in learning more? Here’s a great round-up...
Read MoreThe battle for dominance heats up as Swedish music-streaming service Spotify is reportedly in advanced talks to acquire German rival SoundCloud. The move would give Spotify a larger library of content (SoundCloud has over 125 million songs), offer emerging artists an easier path to streaming...
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