Coca-Cola evolves ‘Share A Coke’ into ‘Share A Song’

Off the back of the success of ‘Share A Coke’, the sugary beverage behemoth is borrowing from its sibling product’s US execution (that saw Sprite covering its cans with infamous Hip-Hop lyrics last year) to print lyrics of 70 popular songs on cans and bottles and employing Shazam’s image recognition technology. The ‘Share A Song’ campaign will make the custom products available throughout summer with the aim of using “the lyrics that connect people, and create those moments of sharing” said Joe Belliotti, Coca-Cola’s Global Head Of Music. “I go back to the mix tape, where we would made mix tapes to connect with people to share how we’re feeling. Today that’s the playlist. And tomorrow it will be a Coke (…).”