Off the back of the success of ‘Share A Coke’, the sugary beverage behemoth is borrowing from its sibling product’s US execution (that saw Sprite covering its cans with infamous Hip-Hop lyrics last year) to print lyrics of 70 popular songs on cans and bottles...
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Sprite Tag
Sprite’s long-time appropriation of Hip Hop culture (dating back to the mid-eighties with Kurtis Blow all the way through to their mid-90s ‘Obey Your Thirst’ campaign with underground luminaries Pete Rock, C.L. Smooth & Grand Puba) has just received a reinvigorating lease on life with...
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