The North Face released White Denim's ‘Rain Drop’ single as part of the launch of their Apex Flex APX raincoat, teaming up with the band for a rain-drenched performance at SXSW and tying in with Spotify who, relying on data from Accuweather, were able to...
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May 2018
To illustrate the effect of 100 years of maturing fine cognac, Louis XIII collaborated with Pharrell Williams to write and record a single to be archived for 100 years. Pressed onto a record made of clay from the chalky soil of the Cognac region, the...
Read MoreLast summer Skepta released the Air Max 97 SK, featuring cues from the Grime artist’s local London scene combined with inspiration drawn from trips to Essaouira, Morocco. Skepta’s hotly-anticipated second collaboration with Nike follows the theme of connected culture, this time drawing on his relationship...
Read MoreIn 2016 Demi Lovato went undercover as a Lyft driver for their ‘Undercover Lyft’ campaign, now she’s partnering once more with the US rideshare company for another music-centric campaign titled ‘Ultimate Tip’ to commemorate its drivers earning $500M in tips, offering four drivers free studio...
Read MoreIn January of 2018, Nando’s UK opened the doors to a recording studio at one of their Soho restaurants in London, offering successful applicants the chance to record their music and cook up some tasty beats free of charge. The venture evolves out of Nando’s...
Read MoreFashion brand Champion has teamed up with Melbourne act Remi for a five-part video series called Revealed. The branded content follows the Hip Hop duo as they set up the launch of the video for their single ‘My People’, helping them create a premium music...
Read MoreThrough their #IncrediblyTough positioning Corning Gorilla Glass is celebrating the successes of women and men who blaze new trails, with the aim of helping others learn from their journeys. Featured for the project, Sydney-based classical musician Ambre Hammond and her ‘Girl Piano Truck’ initiative makes...
Read MoreLast month Boiler Room teamed up with Nike to take over Melbourne's Curtin House rooftop for a live broadcast showcase featuring Nina Las Vegas, Basenji, Strict Fact, and Corin. ‘Melbourne: On Air’ attendees first traversed a six-storey interactive gallery/installation dedicated to the evolution of the Air...
Read MoreWith the RS-0 reboot in sight for 2018, Puma has teamed up with Roland to celebrate the Japanese instrument manufacturer’s iconic 808 drum machine. Coming in black with accent colours to match the TR-808’s trigger buttons, the RS-0 doesn’t come with a built-in sound module...
Read MoreThe Panasonic-owned turntable-maker Technics (infamous for its SL-1210/1200 series that dominated the industry for the best part 30 years) has created the world’s first ‘turntable orchestra’ to celebrate Japan Record Day, comprising of an ensemble of thirty-one DJs reconstructing classical music on only turntables &...
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