A time-stamped play-by-play demonstrates why the intersection of music and e-sports is one of the biggest entertainment business trends of the year. Cherie Hu’s comprehensive follow-up to her recent Forbes article on the topic of the merging of e-sports and music. Great read. ...
Read More
December 2018
Apple have been running free music classes in-store across the country since July of this year, designed for budding musicians and with the aim of showing how artists can turn their emotions into sound, using Apple software Garage Band. December’s sessions is co-created by Florence...
Read MoreAirbnb takes residence at one of the most iconic buildings in the world: the Sydney Opera House. The intimate performances, now running since September, focus on a diverse range of First Nations artists: Dobby, Tasman Keith, Hau Latukefu, Radical Son, Callum Macdonald and Tia Gostelow. ...
Read More“The ways in which musicians make money is changing fast. By surveying the cream of the crop currently making waves in the culture, it’s easy to see which artists have figured out how to make this brave new world work for them.” Old pal Jonno...
Read MoreAs part of Revlon’s ‘Live Boldly’ campaign aiming to inspire women to express themselves with passion, optimism, strength and style, the make-up brand has enlisted Tori Levett to pump up the volume for Revlon’s new Volumazing Mascara. The promo video features her track ‘Crazy’. ...
Read More‘Southern Sounds’ returns this summer, celebrating the spirit of New Orleans music and culture with bounce pioneers Big Freedia and Sissy Nobby amongst the headliners. After debuting last year, the parties pay homage to Southern Comfort and its latest iteration Southern Comfort Black. ...
Read More“It is important from a brand perspective to think of an artist first before a great idea. [...
Read More“Today’s artists have been raised in a branded world. They benefit from brand support and income and really engage when campaigns are creative. Meanwhile brands benefit from access to large, passionate audiences and an association with music and celebrity.” Great article and inspiration. ...
Read MoreAI and VR was at the heart of Samsung’s Hypercube execution, but without music the fanfare of lights would’ve lacked emotion. A hit with festival crowds last summer throughout the UK, the 40-foot tall interactive A/V selfie experience placed participants within 360˚ immersive music videos. ...
Read MoreCelebrating real people who live their passion every day, the brewing company from the Gold Coast in QLD is showcasing a slew of personalities who align. Electronic music producer Paces is among those selected to feature (watch here), alongside photographer Carlene Raschke, craftsman Sam Messina...
Read More