Distilleries in Kentucky, California and New York are tapping into a new and extremely effective trend of using music to speed up and amplify the aging process of alcohol. Bathing the liquor in music, low frequencies are pulsed through the barrel to mix the alcohol’s...
Read More
July 2018
Airbnb experiences keep getting better and better: in February this year they launched Airbnb concerts - intimate shows in unique spaces like treehouses, recording studios, art galleries, and more. The dedicated to staging concerts around the world is offering a new way to intimately experience...
Read MoreSonos has taken over a landmark Sydney house this month over the course of two weeks of cultural conversation, tunes and Q&As. Notably two “dark immersive” sessions where punters close their eyes and listen to new music by electronic duo Set Mo and rock band...
Read MoreWrangler’s Freedom campaign and its eight-piece collection has launched, profiling a slew of fantastic creative talent who inspire others by doing what they're passionate about. Amongst which they’ve teamed up with Aussie singer-songwriter Jack River who both featured in the campaign and performed at the...
Read MoreGrand Theft Auto (undeniably Rockstar Games’ most successful and profitable title) introduces new in-game nightclub into its online content. Teaming up with real-world talent Black Madonna, Dixon, Tale Of Us and Solomun to take up virtual residency, players get the opportunity to buy and run...
Read MoreThe multinational financial giant recently announced its American Express Music Backers Program: a $1M investment to support Australia’s music industry, offering music businesses, artists and fans financial support as well as helping connect music fans with their favourite bands by rewarding them for their support...
Read MoreAmerican beer brand Coors’ second annual Basketball Block Party boasted a line-up consisting of Australia’s most promising Hip Hop artists: Remi and B-Wise were on the bill alongside ultimate slashie Flex Mami and local boy Shantan Wantan Ichiban. As an official partner of the NBA,...
Read MoreOcean Alley (who previously teamed up with fashion brand Wrangler for a photo-shoot and live jam in a drained-out swimming pool) are currently touring North America. Boost Mobile in partnership with Life Without Andy got the scoop, capturing all the on-stage and backstage action for...
Read MoreSaving the weirdest for last: to promote their refrigerators LG teamed up with rather intriguing musical outfit the London Vegetable Orchestra who create genuine musical symphonies with customised edible instruments by “hacking” fresh produce to produce sound. N.B. This is repurposed global content; relevant nonetheless....
Read More