The Taxonomy Of Artists: Next Big Sound

Their latest report aims to classify and track (amongst other things) an expected rate of growth for artists who fit into each of one of five stages indentified within (Undiscovered, Promising, Established, Mainstream and Epic) as well as their patterns of behaviour within those categories. So why have they done this? Well simply put it helps benchmark artists against each other, a “yardstick” as it were of potential growth off the back of which solid strategies can be built. Supplementing their report with their researched methodology, Next Big Sound have even made it interactive: simply type in an artist’s name to measure online aspects of their career, and hey presto, those insights can then be used to one’s advantage.