A few weeks back Optus announced that select pre-paid customers will be able to stream music on their phones from partners Spotify, Guvera, iHeartRadio, Pandora and Google Play without using up all their precious data. Publicising most recently that the campaign will be bolstered with a series of live music experiences, exclusive content and discounts, Optus is stepping up its focus on music as a key passion point to attract new customers. Clearly Optus understands the power of music, as do Adult Swim: their most recent one-off special titled ‘Live at the Acropolis: Lords of Synth’ parodying synthesiser pioneers Giorgio Moroder, Vangelis and Wendy Carlos is a must watch.