Apple’s streaming music service and revamped iTunes Radio launching late June

With so much fierce competition in the streaming sector, Apple should be well placed to capitalise on its commercialised audience base by providing exclusive content to differentiate itself from its rivals. Reportedly launching in late June alongside a revamped iTunes Radio with unlimited skipping as a paid option and working with ex-BBC Radio 1 DJ Zane Lowe to champion the platform, it will be interesting to see if they can translate streams into incremental downloads, the latter of which continues to suffer a downturn. While we all wait for the verdict, lucky users outside of Australia can stream Jamie XX’s debut LP ‘In Colour’ in advance of its official release next Monday.

Apple’s streaming music service and revamped iTunes Radio launching late June