4 weeks into Apple Music’s launch and its arrival is short on revolutionary industry-changing impact

Which raises some interesting questions about the mainstream appeal of streaming, and its price point. With Apple Music reportedly hitting 10 million users ‘opting in’ to the 3-month free trial, it will be interesting to see how many will translate into paying subscribers. Meanwhile the rivalry between Spotify and Apple continues to intensify, with the former well ahead having announced in May this year that it had amassed 75 million users, 20 million of which are paying subscribers. Spotify’s recent pairing with Beatport for a content distribution deal around curated content (which is one of Apple Music’s biggest draw-cards) suggests the gloves are far from off.

4 weeks into Apple Music’s launch and its arrival is short on revolutionary industry-changing impact

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