Great article highlighting exciting opportunities around UGC commoditisation. Back in July last year we talked up GoPro’s licensing portal; most recently they announced a weekly awards program (an ambitious move to monetise the prevalence of GoPro-produced viral videos on YouTube). But what if Spotify made...
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The battle for dominance heats up as Swedish music-streaming service Spotify is reportedly in advanced talks to acquire German rival SoundCloud. The move would give Spotify a larger library of content (SoundCloud has over 125 million songs), offer emerging artists an easier path to streaming...
Read MoreStreaming platforms yield a vast trove of data: valuable information to push your next marketing campaign in the right direction. Musically recently published a guest column around what you can expect to discover from playlist data, but it really was Adweek’s latest article on the...
Read MoreSpotify celebrated the launch of rapper Gucci Mane’s new album ‘Everybody Looking’ with a branded ice cream van. Using the hashtag #EverybodyLicking, fans posted photos in front of the truck across various locations in both New York and Atlanta over the last weekend. Spotify provided...
Read MoreA few weeks back Optus announced that select pre-paid customers will be able to stream music on their phones from partners Spotify, Guvera, iHeartRadio, Pandora and Google Play without using up all their precious data. Publicising most recently that the campaign will be bolstered with...
Read MoreSerato (the biggest Kiwi tech company you’ve never heard of) launched Pyro this week: a smart-phone app that seamlessly mixes the tunes in your music library for you without skipping a beat, playing any song stored on your device or integrating with your Spotify premium...
Read MoreStruggling online music-streaming service Rdio’s has officially shut shop and is set to file for bankruptcy, with Pandora buying up their key assets for a tidy sum of US$75M. The latest casualty in the rough-and-tumble digital landscape wars leaves behind a substantial debt to various...
Read MoreIn an incredible display of visual interactivity, Polygraph’s editor and in-house data scientist Matt Daniels has used Spotify plays from 2014 to determine which songs from pop music’s past stand the test of time by measuring most-played music by users from each decade. The results...
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