Former Converse CMO says: brands screw up music marketing

“Brands are throwing millions of dollars in music but most are doing it wrong. […] For instance, a soft drink company asks a rock star to hold its drink in an ad, which is so shallow and so wrong on some level. […] Marketers by nature are very lazy.” Great insight from Mullenlowe US president Geoff Cottrill, and story of my life. Read more.