Dutch company Bang & Olufsen (through its B&O Play subsidiary and in partnership with Danish brewery Mikkeller) has fused music and beer by submerging their Beoplay A1 speaker inside a fermenting tank, the vibrations of which apparently forcing the yeast into producing more flavour, creating Beobrew...
Read More
Author:admin
Insightful read on how the sugary pop drink has made music the tool of its choice in affirming itself as a more relatable brand with younger generations. Music is undoubtedly the gateway into both the masses and niche audiences, exploiting bonds between fan-bases and artists....
Read MoreRising star and soul sensation Thandi Phoenix is one of Bonds’ ambassadors for their latest #ForAussiesByAussies campaign, taking a look into the daily lives of Australian creative personalities pursuing their passions. Spreading artist interview and playlist content across the brand’s owned and earned channels. ...
Read MoreHaving completed its shift from babes in bikinis to solving all the world’s problems, Lynx UK has launched a men’s issues campaign #isitokforguys aiming to champion male confidence and individuality. Their shortlist of ‘men of the moment’ shaping our times include godfather of Grime Wiley...
Read MoreAn NYC based creative marketing agency has developed TR-808 inspired Adidas sneakers that are fully functional. Designed with the beat-maker in mind, the wearable tech is equipped with volume control and six different pre-programmed settings. But don’t expect to find these in-store: custom-design and prototype...
Read MoreTo promote its upcoming sequel, Marvel Studios partnered with Doritos to create a custom-designed, limited edition bag of crisps with a built-in, rechargeable cassette deck-inspired player that plays the movie's full soundtrack. Interested to hear how this delectable version of Star Lord’s ‘Awesome Mix’ mix-tape...
Read MoreThe social media giant is working in tandem with the world’s leading concert promoter to amplify the live music experience as part of a wider push towards live premium video content. Select concerts and original content streaming via Twitter will help drive its live music...
Read MoreAlbeit not news, notable nonetheless, back in 2014 French apparel label Le Coq Sportif teamed up with Australian-based tastemaker record label Future Classic for The Reissue Project, as part of which both brands delved into their archives to remix both clothing and music for a...
Read MoreFrom Mastercard, American Airlines and Hilton Hotels’ teaming up to put on concerts exclusively for their members, to Toyota’s innovative concept of adding an extra hour of music for their #25hHour pop-up/surprise concert at Lollapalooza in 2016. Festivals are thinking outside the box taking a...
Read MoreScotch whisky brand Ballantine's partnership with music channel Boiler Room continues to ramp up in 2017 with True Music. For their latest iteration of the series they’re taking Seth Troxler on a journey across Brazil, Russia & Poland to collaborate with three of his favourite...
Read More