The North Face released White Denim's ‘Rain Drop’ single as part of the launch of their Apex Flex APX raincoat, teaming up with the band for a rain-drenched performance at SXSW and tying in with Spotify who, relying on data from Accuweather, were able to...
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Accuweather Tag
Ever wondered how the weather affects what music we listen to? Spotify partnered with leading weather provider Accuweather over a year-long study to correlate weather data with Spotify streams, effectively determining how weather affects the mood and acoustic attributes of music played in specific weather...
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