THINK! Road Safety UK licenses Aphex Twin for its latest TVC

And it’s as amazing as you’d hope it to be. The new campaign from the British Department of Transport educating young drivers about the dangers of using a mobile phone while driving includes a rare Aphex Twin sync. Titled ‘Pink Kittens’ the short advert highlights how much a driver can miss looking at their phone for as little as 2.3 seconds.

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