Great article highlighting exciting opportunities around UGC commoditisation. Back in July last year we talked up GoPro’s licensing portal; most recently they announced a weekly awards program (an ambitious move to monetise the prevalence of GoPro-produced viral videos on YouTube). But what if Spotify made...
Read MoreThe food and beverage giant strengthens its ties to the entertainment world and launches an in-house content creation studio called ‘The Creators League’ in the business epicentre of New York. Proclaiming a daring vision of “selling enough unbranded content to cover the costs of creating...
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