The soda giant has introduced a new bottle design with detachable labels that double as festival wristbands, offering entry to some of Romania’s biggest musical gigs. Every bottle purchased gives the customer the chance to win access to popular festivals across the area by downloading an...
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Coca-Cola Tag
Insightful read on how the sugary pop drink has made music the tool of its choice in affirming itself as a more relatable brand with younger generations. Music is undoubtedly the gateway into both the masses and niche audiences, exploiting bonds between fan-bases and artists....
Read MoreOff the back of the success of ‘Share A Coke’, the sugary beverage behemoth is borrowing from its sibling product’s US execution (that saw Sprite covering its cans with infamous Hip-Hop lyrics last year) to print lyrics of 70 popular songs on cans and bottles...
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