Case Study Tag

The file-sharing giant has partnered with Australian-based record label Future Classic to launch a recording studio that will open later this month in Los Angeles with the aim of helping local artists crack the US market, out of which they will run a series of...

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Insightful read on how the sugary pop drink has made music the tool of its choice in affirming itself as a more relatable brand with younger generations. Music is undoubtedly the gateway into both the masses and niche audiences, exploiting bonds between fan-bases and artists....

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