“Great brand x music relationships are damn hard to pull off. But when they work, they have massive upside for all involved.” Amber Horsburgh unpicks some of the key criteria for enacting successful brand partnerships when collaborating with musicians. Excellent article. ...
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Brand Partnerships Tag
“The ways in which musicians make money is changing fast. By surveying the cream of the crop currently making waves in the culture, it’s easy to see which artists have figured out how to make this brave new world work for them.” Old pal Jonno...
Read More“It is important from a brand perspective to think of an artist first before a great idea. [...
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