Saatchi New York decided to trash its office to make a music video

The New York-based advertising agency was planning to remodel their office space, and in truly flamboyant fashion thought to invite aptly titled electro-pop band Big Data to join them in the destruction. Embracing the notion that you can’t make an omelette without breaking a few eggs, they decided to make the most of those eggs by means of shooting a music video amidst the damage and ruin. The music video itself is a dark and tech-driven paranoid scene of escalating white-collar chaos, following disgruntled employees as they descend into visceral savagery, tearing down both the structure and colleagues alike.