Lynx Black stages multi-sensory performance with Australian artist Seekae

Unilever has teamed up with youth network Vice to launch the new Lynx Black fragrance in the local market with an experiential activation that saw Future Classic artist Seekae perform to a pitch black room at Sydney’s Seymour Centre. The event took place October 30th with the video footage captured and co-produced by Exit Films and the team at Noisey having just been released as a piece of branded content that has already amassed a healthy amount of views. The live show took place in complete darkness with the Australian trio performing to a full audience deprived of their visual senses and captured entirely on cutting-edge infrared, thermal and night vision cameras.