James Boag’s bespoke eletcro-mechanical instrument: ‘Meteorphonium’

We weren’t sure whether to end with James Boag’s weather machine/musical instrument stunt, or popular French start-up Sounds music discovery app that lets you seamlessly share across social media – the Boag’s symphony from an unexpected place took the lead. Set halfway up a mountain in Tasmania’s Ben Lomond National Park, BAFTA award-winning audio specialist Nick Ryan has been enlisted by the premium beer manufacturer to create the Meteorphonium, an instrument playing a beautiful soundscape triggered by data readings from the local weather station, drawing on the “rugged to refined” brand story as inspiration. Just as well the weather isn’t half bad in the lucky country, or it could’ve ended up in a right cacophony!