Make beats while eating a Big Mac: the fully functioning midi-controller placemat!

McDonalds has turned its placemats into music production stations connected to your smart-phone! Developed in The Netherlands, the placemats use conductive ink, a small battery and a thin circuit board with 26 digital touch-points to make music with a selection of audio loops, synths, effects and even audio recording capabilities. The fully functioning “music production station” is a fantastic evolution on the beloved activity of colouring in placemats with crayons that used to be part of the youthful thrill of visiting McDonalds. Simply connect your smart-phone via Bluetooth to transform the placement into an impressive music production studio controller. Amazing.