Sprite prints “inspirational” Hip Hop lyrics on cans

Sprite’s long-time appropriation of Hip Hop culture (dating back to the mid-eighties with Kurtis Blow all the way through to their mid-90s ‘Obey Your Thirst’ campaign with underground luminaries Pete Rock, C.L. Smooth & Grand Puba) has just received a reinvigorating lease on life with 16 limited-edition cans released as part of their ‘Obey Your Verse’ lyrical collection featuring lyrics by Rakim, Nas, Notorious B.I.G and Drake printed on cans. For MCs, our legacy lives on in our lyrics, so this is a simple and original concept we at Safe & Sound wished we’d spearheaded ourselves!