Brapp: the new social networking app and music collaboration platform

In a bid to bind an audio recording suite into a social network, two entrepreneurs (Pavan Mukhi of Foreign Beggars fame and his brother Niki) have created an app called Brapp allowing artists and music fans from all over the world to collaborate. Part Instagram, part Garage Band and based on the philosophy “no boundaries and no borders”, the app has attracted established heavyweights and emerging talent to create nearly 10,000 unique musical collaborations since its soft launch last September. Utilising its in-built ‘iPhone studio’ to connect emerging rappers and vocalists with established artists, Brapp launched a competition this week to collaborate with superstars Roni Size, GotSome, Zomboy and more.